:: urbansheep (urbansheep) wrote,
:: urbansheep

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[ Q ] Аутсорсинг контента

It's not just programmers anymore; now it's the people who write for them too. NewsForge.com has learned that Builder.com, CNET Networks' site aimed at application developers, plans to begin offshoring authoring of many of its articles to India shortly.

We learned of this move in the form of a "leaked" memo Builder.com senior editor Rex Baldazo sent to freelancers and fellow staffers today that said, "...with Q2 it appears my monthly article budget will be slashed dramatically. We're talking somewhere in the 40% range. Unfortunately article fees are the biggest discretionary items in our budgets so whenever they need to find a place to cut these are the biggest targets."

The last paragraph said, "And it gets worse. I hate to have nothing but bad news in this email, however they (they == TPTB) [The Powers That Be - Ed.] want me to try outsourcing some of our content. So we are currently negotiating a trial period with an outsource editorial firm in India (yes, India). They will provide a certain number of Builder articles over the next couple months. That will further reduce the number of freelance articles we purchase in Q2. The India contract is just a 2-month trial so I don't know at this time whether it will affect the number of articles we purchase in Q3. I'll try to keep everyone in the loop as we move forward on this effort."

It's not just about money, Baldazo said by phone from his Kentucky office. "One of the benefits is dealing with a single source instead of having to deal with a number of freelancers." And, he said, it's a two-month trial deal that may not become permanent, but is expected to absorb about half of Builder.com's total freelance budget while it lasts.

По-моему, это будет выглядеть хорошей идеей лишь до тех пор, пока не превратится в массовое явление. После этого американские фрилансы, не выдерживающие конкуренции, будут вынуждены перепрофилироваться в управдомы, а то, что они делали в качестве работы, превратится в хобби, и, скорее всего, потеряет в качестве.

Почему-то мне кажется, что аутсорсить контент — это отнимать стимул к образованию и обучению у своих локальных работников. И это означает, что фокус грамотности (в том числе хорошо пишущие по-английски технические специалисты) переезжает в азию, а американские техписатели должны будут либо снизить уровень притязаний, либо превратиться года через три-четыре в примитивных кнопконажимателей-программистов. Хотя вряд ли это возможно, к счастью.

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