:: urbansheep (urbansheep) wrote,
:: urbansheep

[ Q ] „А ты купи слона“, или искусство продавать воздух

He looked at the kids in front of him and wondered if they’d ever heard of Infiltrators, or if this had become obscure knowledge of his profession. Infiltrators were a probably-mythical subculture that invented subcultures to sell to coolhunters, and then flipped the money into making those subcultures a reality. Then, later, they sold the proof that the subcultures were fakes to the highest bidder. When Doug was coming up in the ’20s, a lot of his colleagues had been burned, worried that every new lead led to a camouflaged tar pit. Just as the industry had gotten used to a level of stability as cultural commentators, a collection of malcontents had put the fear of God into them: their tag, an “i” with a circle around it, appeared everywhere, and made their numbers seem infinite. Doug, with no reputation yet to lose, dismissed it as a covert branding campaign and was brazen and fearless where his colleagues were cautious. Harris had liked his moxy and had promoted him quickly.

Jim Munroe
Everyone In Silico

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