:: urbansheep (urbansheep) wrote,
:: urbansheep
urbansheep

[ L ] О проекте продажи LiveJournal и о потенциальной покупке его Six Apart

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I have learnt exclusively that Six Apart, the parent company behind hosted blogging service TypePad, and Moveable Type is about to acquire Live Journal, for an undisclosed amount. The deal is a mix of stock and cash, and could be announced sometime later this month, according to those close to the two companies. If the deal goes through, then Six Apart will become one of the largest weblog companies in the world, with nearly 6.5 million users. It also gives the company a very fighting chance against Google’s Blogger and Microsoft’s MSN Spaces.

»

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Movable Type is a product; LiveJournal is a community. Six Apart is seen as a community that provides tools, not culture. I suspect that if LJ goes to SA, there will be discontent from LJ users even though the media and blogosphere will hail it as an exceptionally [insert business rhetoric here] deal. Even if Six Apart doesn't change a damn thing, i suspect that LJers will feel wary, unloved and co-opted by The Man. I can't imagine them going anywhere fast but i can't see them being happy either, nor can i see them continuing to contribute economically.

My biggest concern is that a merger will stunt the cultural growth on LiveJournal that makes it so fascinating. My second concern is that Six Apart will not be prepared to deal with the userbase and will initiate practices that are more detrimental because of fear. [For example, what's the best way to handle an LJ community dedicated to cutters trying to outdo each other via images?] It takes a resistance-based culture to support a community of resisters and Six Apart is by no means a resistance-minded company. My third concern is that LiveJournal will shift because of investor value. It's already compared to blogging, but as its own entity, it doesn't have to be evaluated on those terms. If bought by Six Apart, i'm concerned that SA's investors will evaluate it on SA blogging's terms instead of in terms of LJ. My fourth concern is that fear of control will limit the evolving identity production/consumption that makes LiveJournal so valuable for youth and marginalized populations. It's already far too public for more people, but easy access to LJ from MT/Typepad could be a disaster for many LJers.

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via yole

На самом деле, мне не кажется, что всё так плохо. Субкультуры и альтернативные сообщества — они потому и существуют, что приучены противостоять мейнстриму и подтачивать его изнутри, разрушая и игнорируя его нормы и границы. Да, удар будет нанесён некому внутреннему имиджу ЛЖ, но среди миллионов леммингов в действительности довольно легко затесать свою маленькую сеть-сообщество френдов, как показала, и ещё не раз покажет, практика.

 
 

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