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[ L ] Blurbs: Writing Previews of Web Pages

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05 Feb 2001; by Dennis G. Jerz
On the web, a blurb is a line or short paragraph (20-50 words) that evaluates (or at least summarizes) what the reader will find at the other end of a link.  A good blurb should inform, not teaseUsability testing will help you determine the best way to lay out your blurbs, but this document will help you write the content.

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Ссылки по теме:

  • Blurb Gallery
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  • Microcontent: How to Write Headlines, Page Titles, and Subject Lines
    Online headlines must be absolutely clear when taken out of context. They should be written in plain language (no puns or clever headlines). (by Jakob Nielsen)

  • The Usability of E-Mail Subject Lines
    "Keep email subject lines short and keep them personal if they are meant to be personal." (by John S. Rhodes, full report in PDF format)

  • Begin with the Blurb
    Technical writers will probably cringe at some of Cook's suggestions. Only read this article if you are a marketer for a portal website. (by Bill Cook)

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