Стив Джобс и его урок создателю Сегвея о том, как избавиться от паранойи и смотреть глубже бизнес-планов. Вопросы «Почему» и «Зачем» становятся источником знаний только в том случае, если на них отвечать.
"What does everyone think about the design?" asked Doerr, switching subjects.
"What do you think?" said Jobs to Tim. It was a challenge, not a question.
"I think it's coming along," said Tim, "though we expect—" "I think it sucks!" said Jobs.
His vehemence made Tim pause. "Why?" he asked, a bit stiffly.
"It just does."
"In what sense?" said Tim, getting his feet back under him. "Give me a clue."
"Its shape is not innovative, it's not elegant, it doesn't feel anthropomorphic," said Jobs, ticking off three of his design mantras.
"You have this incredibly innovative machine but it looks very traditional ." The last word delivered like a stab. Doug Field and Scott Waters would have felt the wound; they admired Apple's design sense. Dean's intuition not to bring Doug had been right. "There are design firms out there that could come up with things we've never thought of," Jobs continued, "things that would make you shit in your pants."
There wasn't much to say to that, so after a pause Tim began again: "Well, let's keep going, because we don't have much time today to-" "We do have time," said Doerr curtly, changing his own ground rules. "We want to get Steve's and Jeff's ideas."
"The problem at this point is lead time in our schedule," said Tim. Jobs snapped his head from Doerr on one side to Dean on the other, as if he'd been slapped. "That's backwards," he said, his voice rising.
"Screw the lead times. You don't have a great product yet! I know burn rates are important, but you'll only get one shot at this, and if you blow it, it's over." Agitated, he turned to Bezos. "Jeff, what do you think?"
"I think we'd do a disservice to the machine if we didn't give a great design firm a chance," said Bezos in a calm, soft voice, trying to lower the volume. "I think Steve is right—that as he so elegantly put it, they could do things that would make us shit in our pants." Jobs grunted.
After another pause, Tim moved on to the issue of service, determined to move ahead despite the punches coming at him. Within two sentences, Jobs was on him again. Tim put up his next slide, about the new plant, but again Jobs came at him with a flurry of half-insolent questions. Where are you building a plant? Why are you building a plant? Why are you manufacturing the machine yourselves?
Partly, explained Tim, because giving our code to someone else would be a great risk. Not a good reason, in Jobs's view, because the code could easily be reverse-engineered. No it couldn't, said Tim. Could, said Jobs. He added that Tim should be spending money and management time on other things, especially since there was no way he could convince any world-class manufacturing and procurement people to move to New Hampshire, for God's sake, his tone implying that only slow-witted rubes could bear such a place. Dean lifted an eyebrow.
"We have an adequate staff", said Tim defensively, but it sounded as weak as the adjective. Tim had lost control of the meeting. That was probably Doerr's plan all along. Dean sat silently, offering no help or defense as Jobs rampaged through Tim's presentation.
- Steve Jobs and Jeff Bezos meet "Ginger" @ HBS Working Knowledge