:: urbansheep (urbansheep) wrote,
:: urbansheep

[ L ] How to (and not to) work with a designer


Don’t just say, “I don’t like brown.” That says nothing of real value. If you say “I’m concerned that the color looks sickly and we need something that conveys growth,” then you are giving the deisgner useful information, because you’re talking about content rather than telling them how to design.

Your designer should know more than you do about design and its implications, both emotional and cultural. So if you ask for a color and the designer explains why it isn’t a good idea, believe them. Don’t ask for a color, shape, ostyle--ask for meaning or emotion.


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